Privacy Policy

Vetcelerator (“Vetcelerator,” “we,” “us,” or “our”) is committed to protecting the privacy of individuals who visit our website, communicate with us, use our services, or interact with the technology we provide.

This Privacy Policy explains what information Vetcelerator may collect, how we use and protect that information, when we may disclose it, and the choices available to individuals regarding their personal information.

This Privacy Policy applies to vetcelerator.com, Vetcelerator's services, and Vetcelerator's proprietary technology, except where a separate privacy notice specifically applies.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

This Privacy Policy describes Vetcelerator's privacy practices and is intended to provide transparency regarding our collection and use of personal information. It does not replace any separate contractual agreements between Vetcelerator and our clients.

1. Who We Are

Vetcelerator provides marketing, recruiting, buying group, and related services to veterinary practices, animal hospitals, and other businesses in the veterinary industry.

As part of these services, Vetcelerator may provide veterinary practices with proprietary website functionality that allows pet owners and prospective clients to request or schedule appointments online. When a person submits information through a Vetcelerator-powered scheduling tool on a veterinary practice's website, Vetcelerator provides and maintains the technology used to process that information on the practice's behalf.

Accordingly, depending on the circumstances, Vetcelerator may act as a data controller/business for information it collects directly through its own website and business operations, and as a service provider/data processor when processing information on behalf of a veterinary practice.

2. Information We Collect

The information we collect depends on how you interact with Vetcelerator.

1. Information You Provide Directly to Vetcelerator
   When you contact Vetcelerator, request information, become a client, use our services, or otherwise interact directly with us, we may collect information such as:
   • Name
   • Email Address
   • Telephone Number
   • Business or Veterinary Practice Name
   • Business Address
   • Website Information
   • Information Contained in Communications with Us
   • Information You Provide When Requesting or Receiving Our Services
   • Other Information You Voluntarily Provide
   We collect this information as reasonably necessary to communicate with you, provide services, maintain business relationships, provide customer support, and operate our business.

2. Information Collected Through Our Website
   When you visit vetcelerator.com, certain technical information may be collected automatically through our website, hosting infrastructure, cookies, analytics technologies, security systems, or similar technologies. Depending on the technologies currently in use, this may include:
   • IP Address
   • Browser Type and Version
   • Device Type
   • Operating System
   • Date and Time of Access
   • Pages Visited
   • Referring Website or URL
   • General Website Usage Information
   • Information Necessary to Maintain Website Security and Functionality
   The specific information collected may vary depending on the website technologies and third-party services implemented on our website.

3. Information Collected Through Website Forms
   When you interact with forms on our website, we may collect and temporarily or permanently store certain information as it is entered, even if you do not complete or submit the form. This may include your name, email address, telephone number, business information, and other information entered into applicable form fields.
   
   We may use this information to identify and follow up on inquiries about our services, as well as troubleshoot form functionality and submission errors.
   
   Information collected from partially completed forms is accessible to authorized Vetcelerator personnel. We retain this information only for as long as reasonably necessary for the purposes described in this Privacy Policy, subject to applicable legal requirements.

4. SMS and Text Messaging Information
   If you voluntarily provide your mobile telephone number for Vetcelerator's SMS texting services, we may collect and process information necessary to provide those services. This may include:
   • Name
   • Mobile Telephone Number
   • Message Content
   • Message Timestamps
   • Subscription or Opt-in Information
   • Opt-out Information
   • Your Interactions with the SMS Service
   This information may be used to send service messages, respond to questions, manage subscriptions, provide customer support, maintain opt-in and opt-out records, and operate the SMS service.

5. Information Submitted Through Veterinary Scheduling Tools
   Vetcelerator has proprietary scheduling technology that may be embedded in or connected to veterinary practice websites. When you use a Vetcelerator-powered scheduling tool, you may be asked to provide limited information including, but not limited to:
   • Name
   • Email Address
   • Telephone Number
   • Pet Name
   • Appointment Reason
   The specific information requested can vary depending on how the veterinary practice has configured its scheduling functionality.
   
   Vetcelerator's standard scheduling technology is designed to collect only the information reasonably necessary to facilitate appointment scheduling and related functionality.
   
   Vetcelerator does not intentionally request detailed veterinary medical records, diagnoses, treatment histories, payment-card information, financial account information, or other sensitive information through its standard scheduling.
   
   If a veterinary practice provides or connects additional forms, applications, integrations, or third-party services through its website, those systems may collect additional information under their own privacy policies.

3. How We Use Information

We use information for purposes reasonably necessary to operate our business and provide our services. Depending on how the information was collected, this may include:

• Providing and Maintaining Our Services;
• Operating Our Website;
• Operating and Maintaining Our Scheduling Technology;
• Processing Appointment Requests;
• Providing Customer Support;
• Troubleshooting Software and Website Errors;
• Diagnosing Technical Problems;
• Monitoring System Performance;
• Confirming Scheduling Functionality;
• Providing Operational and Technical Reporting to Clients;
• Communicating with Clients and Users;
• Sending SMS Messages for an Applicable SMS Service;
• Maintaining Records of SMS Consent and Opt-out Requests;
• Maintaining Website and System Security;
• Preventing Fraud, Abuse, or Unauthorized Access;
• Complying with Legal Obligations;
• Enforcing Our Agreements, Terms, and Policies; and
• Protecting the Rights, Property, Safety, and Security of Vetcelerator, Our Clients, Users, and Others.

4. How We Use Information Collected Through Our Scheduling Technology

Vetcelerator processes information submitted through its veterinary scheduling technology primarily to provide, maintain, troubleshoot, and report on the scheduling functionality for the veterinary practice using that technology.

For example, we use scheduling information to:

• Process Appointment Requests;
• Maintain Scheduling Functionality;
• Identify Successful Scheduling Submissions;
• Identify Failed or Incomplete Submissions;
• Troubleshoot Plugin or Scheduling Errors;
• Diagnose Technical Problems;
• Monitor System Performance;
• Provide Technical Support;
• Generate Operational Reports for Our Clients; and
• Confirm Scheduling Technology is Functioning as Intended.

We Do Not Use Scheduling Information for Cross-Client Marketing

Vetcelerator does not use personal information collected through one veterinary practice's scheduling system to market to another veterinary practice's customers. We do not intentionally:

• Sell Scheduling Information;
• Rent Scheduling Information;
• Build or Sell Consumer Marketing Lists from Scheduling Information;
• Create Consumer Profiles for Marketing Purposes; or
• Directly Provide One Veterinary Practice with Personal Information Collected Through Another Veterinary Practice's Scheduling System.

Each veterinary practice's scheduling information is maintained for the purposes of providing services to that veterinary practice.

5. Reporting and Analytics

1. Our Scheduler
   Vetcelerator may analyze scheduling information for limited technical and operational purposes. This may include determining whether scheduling submissions succeed or fail, identifying technical errors, monitoring system performance, and generating reports for the veterinary practice using the scheduling technology.
   
   Where reports are provided to a veterinary practice, the information will generally relate to that practice's own scheduling activity.
   
   Vetcelerator does not intentionally combine personal information from different veterinary practices to create cross-client customer profiles.

2. Website Analytics
   We use website analytics services to better understand how visitors interact with our website. We use this information to evaluate website performance, identify opportunities for improvement, and better understand how visitors find and use our services.
   
   Analytics providers may process information according to their own applicable privacy policies and service terms.

3. Advertising Analytics
   We use analytics for advertising platforms, such as Google and Meta, to optimize our marketing campaigns. Analytics providers may process information according to their own applicable privacy policies and service terms.

6. SMS and Text Messaging

If you use SMS texting with Vetecelerator, we may use your mobile telephone number and related information to contact you, respond to questions, and send other messages. Please apply the following disclaimer to all instances where we gather client phone numbers for use in SMS communications:

By entering my mobile number, I agree to receive appointment reminder texts as well as answers to questions I may ask from Vetcelerator. Message frequency varies by appointment. Message and data rates may apply. Reply STOP to unsubscribe.

You may opt out of SMS messages by replying STOP to applicable messages or by contacting Vetcelerator directly.

We may retain records of SMS consent, subscription status, and opt-out requests for compliance, security, and operational purposes.

We may use third-party SMS providers to deliver messages. Those providers process information as necessary to provide the SMS service and are not authorized to use that information for their own unrelated marketing purposes.

7. Advertising

Vetcelerator may advertise through third-party platforms, including but not limited to:

• Google Ads
• Facebook
• Instagram
• Other Search Engines, Social Media Platforms, and Digital Advertising Networks

Advertising Data and Campaign Measurement

Our advertising activities may involve the collection or processing of information. This information may be used to measure advertising performance, understand which campaigns generate interest in our services, and improve future marketing efforts.

Remarketing and Interest-Based Advertising

Where enabled, we may use remarketing or interest-based advertising technologies to display advertisements to individuals who previously interacted with our website or advertisements.

These technologies may use cookies, advertising identifiers, or similar information to recognize website interactions and help deliver advertisements on third-party platforms.

Where applicable law requires consent or provides an opt-out right for targeted advertising or certain forms of data sharing, we will provide the required notice and choices.

Advertising Preferences

You may be able to limit certain personalized advertisements through the privacy and advertising settings provided by Google, Meta, your browser, or your device. Please note that opting out of personalized advertising does not necessarily prevent you from seeing advertisements. It may instead affect how advertisements are selected.

8. Vetcelerator's Role in Processing Veterinary Client Data

When Vetcelerator processes information submitted through a veterinary practice's scheduling tool, Vetcelerator generally acts as a service provider or data processor on behalf of the veterinary practice.

The veterinary practice generally determines:

• What Information It Requests;
• Why It Requests that Information;
• How the Information is Used in Connection with that Practice's Business; and
• How the Information Should Be Retained, Subject to Applicable Law and Contractual Requirements.

Individuals who submit information through a veterinary practice's scheduling tool should therefore also review the veterinary practice's privacy policy.

If you have a privacy request concerning information that you submitted directly to a veterinary practice, the veterinary practice may be the correct party to contact.

Vetcelerator will cooperate with its veterinary clients as appropriate to address privacy requests relating to information processed on their behalf.

9. Information Sharing and Disclosure

Vetcelerator does not sell or rent personal information collected through its veterinary scheduling technology. We may disclose or provide access to information in the following circumstances.

Service Providers

We may work with trusted third-party service providers to help us operate our technology and business. These providers may perform services such as:

• Security;
• Software Infrastructure;
• Technical Support;
• System Monitoring;
• Email Delivery;
• SMS Delivery; and
• Other Services Necessary to Provide Our Services.

These providers may have access to information only to the extent reasonably necessary to perform services on our behalf.

Legal Requirements

We may disclose information when reasonably necessary to:

• Comply with Applicable Laws or Regulations;
• Respond to Subpoenas, Court Orders, or Other Valid Legal Process;
• Respond to Lawful Governmental Requests;
• Investigate Fraud or Security Incidents;
• Protect the Rights, Property, or Safety of Vetcelerator or Others; or
• Enforce Our Agreements, Terms, or Policies.

Business Transactions

If Vetcelerator is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction, information maintained by us may be transferred as part of that transaction, subject to applicable law and contractual obligations.

At Your Direction

We may disclose your information when you specifically direct us to do so or when disclosure is necessary to provide a service you have requested.

10. Cookies and Similar Technologies

Our website, vetcelerator.com may use cookies, pixels, web beacons, analytics technologies, or similar technologies to:

• Operate and Secure Our Website;
• Maintain Website Functionality;
• Remember Preferences;
• Understand Website Usage;
• Measure Website Performance; and
• Improve Our Website and Services.

The technologies used on our website may change over time. Where required by applicable law, we will provide appropriate notice and obtain consent before using non-essential cookies or similar technologies.

You may also control certain cookies through your web browser settings. Disabling certain cookies may affect website functionality.

11. Third-Party Websites and Services

Our website and veterinary client websites may contain links to third-party websites, applications, services, payment systems, pharmacies, scheduling platforms, or other resources.

Vetcelerator does not control and is not responsible for the privacy practices, security, content, or policies of third-party services that we do not operate.

When you interact directly with a third-party service, that third party's privacy policy may apply. We encourage you to review the privacy policies of third-party services before providing personal information.

12. Data Security

We use reasonable administrative, technical, and organizational safeguards to protect personal information against unauthorized access, disclosure, alteration, loss, or destruction.

However, no internet transmission, software application, database, or electronic storage system can be guaranteed to be completely secure.

Accordingly, while we take reasonable precautions to protect information, we cannot guarantee absolute security.

If we become aware of a security incident involving personal information, we will take reasonable steps to investigate, contain, and mitigate the incident and provide notifications when required by applicable law.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide Our Services;
• Operate and Maintain Our Technology;
• Troubleshoot Technical Issues;
• Provide Reporting to Veterinary Clients;
• Maintain Appropriate Business and Technical Records;
• Comply with Legal, Regulatory, Contractual, or Accounting Requirements;
• Resolve Disputes; and
• Enforce Agreements.

Retention periods may vary depending on the type of information and the circumstances under which it was collected.

When information is no longer reasonably necessary for these purposes, we may delete, anonymize, aggregate, or otherwise dispose of it in accordance with our data-retention practices.

14. Your Privacy Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information. These rights may include the ability to:

• Request Access to Personal Information;
• Request Correction of Inaccurate Information;
• Request Deletion of Personal Information;
• Request Information About How Personal Information is Collected or Used;
• Object To or Restrict Certain Processing Activities;
• Request Portability of Certain Information; and
• Withdraw Consent Where Processing is Based on Consent.

Privacy rights vary by jurisdiction and may be subject to legal limitations and exceptions.

Information Collected on Behalf of a Veterinary Practice

If you provided information through a veterinary practice's scheduling tool, the veterinary practice may be the appropriate party to contact regarding your information.

Vetcelerator may direct privacy requests to the applicable veterinary practice or coordinate with the practice as appropriate.

We may need to verify your identity before fulfilling certain requests.

15. U.S. State Privacy Laws

Certain U.S. states provide residents with specific rights concerning their personal information.

Depending on applicable law and your state of residence, these rights may include rights to access, correct, delete, obtain, or restrict certain uses of personal information, as well as rights relating to targeted advertising, sale or sharing of personal information, and certain forms of profiling.

Vetcelerator does not sell personal information collected through its veterinary scheduling technology and does not directly use that information for cross-client targeted advertising.

If applicable law provides you with additional rights, Vetcelerator will honor those rights subject to applicable legal requirements and exceptions.

To submit a privacy request, please contact us using the information provided in the Contact Us section (Section 21).

We may need to verify your identity before processing a request.

16. Children's Privacy

Vetcelerator's services are not directed toward children under 13, and we do not knowingly collect personal information directly from children under 13.

If you believe that a child has provided personal information to Vetcelerator, please contact us so that we can take appropriate steps.

17. International Users and Data Transfers

Vetcelerator is based in the United States.

If you access our website or services from outside the United States, your information may be processed or stored in the United States or other jurisdictions in which Vetcelerator or its service providers operate.

Privacy and data-protection laws in those jurisdictions may differ from those in your country or region.

Where required by applicable law, Vetcelerator will implement appropriate safeguards for international transfers of personal information.

18. No Sale of Veterinary Scheduling Data

Vetcelerator does not sell, rent, or license personal information collected through its proprietary veterinary scheduling technology for unrelated commercial purposes.

In particular, Vetcelerator does not sell veterinary practice customers' names, email addresses, telephone numbers, pet names, or pet species information to third parties for marketing purposes.

Vetcelerator also does not provide one veterinary practice with access to scheduling information collected through another veterinary practice's website.

19. HIPAA and Veterinary Information

Vetcelerator's standard scheduling technology is designed to collect limited information necessary to facilitate appointment scheduling and is not designed to collect detailed veterinary medical records.

Veterinary medical records and veterinary services are generally distinct from human healthcare records regulated by HIPAA.

Veterinary practices remain responsible for determining what information they collect from their customers and for complying with laws and regulations applicable to their businesses.

If a veterinary practice uses additional systems, integrations, forms, or services in connection with Vetcelerator's services, the applicable contractual arrangements and legal requirements will govern those services.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices, or applicable legal requirements.

When we make changes, we will update the Last Updated date at the end of this policy.

Your continued use of our website or services following the effective date of an updated Privacy Policy constitutes acceptance of the updated policy to the extent permitted by applicable law.

21. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or Vetcelerator's privacy practices, please contact us by calling (865) 855-9493.

For information submitted through a veterinary practice's scheduling system, you may also contact the applicable veterinary practice directly.

This Privacy Policy was last updated on 20/10/2026.