Starting your videos effectively can be the difference between captivating your audience or losing them within the first few seconds. Let’s dive into three powerful hooks tailored for veterinary practices that can help you start your videos with a bang and keep your viewers engaged. Hook 1: Ask a Provocative Question Hook 2: Use a […]
3 Powerful Hooks for Veterinary Practices! Unlock Video Engagement! Read More »
Human capital management is inherently a marketing challenge. Recruiting, productivity, and retention are all influenced by how you market your organization, whether it is large or small. In this series, we’ll explore these topics in detail, starting with the crucial aspect of marketing to your employees. Recruiting as Marketing Recruiting is essentially marketing to
Marketing and the Hiring Process Read More »
Starting your video the wrong way can immediately turn viewers off. In this post, we’ll explore the common mistakes to avoid in your video introductions and share expert tips on how to capture your audience’s attention right from the start. Mastering these techniques will ensure your videos are engaging and effective. The Pitfalls of a
How to Never Start Your Video: Avoid These Common Mistakes Read More »
Engaging with your audience on social media is essential for building a loyal client base for your veterinary clinic. Here are three proven content ideas that can help you connect with pet owners and keep them coming back for more. 1. A Day with You: Share Your Daily Routine Ever wondered what a day in
How to Boost Engagement on Your Veterinary Clinic’s Social Media: 3 Proven Content Ideas Read More »
The Importance of Employee-Centric Marketing When we consult with clinics, we begin by asking: These questions are vital, but they miss a critical audience: your employees. Employees think about your business 40 hours a week, unlike customers who might only consider you a few times a year. Therefore, fostering a positive internal perception is just
The Second Most Visited Website Page Read More »
Human capital management is a marketing problem as many business problems are. Whether your organization is large or small, recruiting, productivity, and retention will be influenced by your marketing decisions. In this next series, we will explore each of those topics in detail, but to start, we will elaborate on a tremendously important topic,
Marketing to your employees Read More »
5 Tips for Starting a Veterinary Practice The Story of Dr. Neil Kelley & MyVet Chesapeake Dr. Neil Kelley is the proud owner and lead veterinarian of MyVet Chesapeake. His practice is dedicated to providing top-notch, accessible veterinary care. Originally from Philadelphia, Dr. Kelley spent 21 years as a Navy Deep-Sea Diver, supporting Explosive Ordnance
Starting from Scratch Read More »
The Story of Dr. Neil Kelley & MyVet Chesapeake
Starting from scratch (Interactive PDF) Read More »
Animal care, whether the service is veterinary, boarding, grooming, daycare, or training is a hyper-local business. By that we mean it is a business whose key factors in its revenue model are the place and time. It makes the majority of its revenue in the same place at the same times and serves generally
Competing in a hyper-local space: Setting the budget Read More »
Animal care is inherently a hyper-local business, whether it’s veterinary services, boarding, grooming, daycare, or training. This means its revenue largely depends on specific places and times, with most income generated from consistently serving the same area. Many small businesses operate this way, creating millions of jobs and playing a crucial role in their communities.
The 7 Ms of Marketing: Measurement – Your Winning Playbook Read More »
This team is really in tune with our practice needs, and really have our best interest at hand when it comes to our bottom line. We really appreciate all their efforts form John’s team in Marketing, Drew in Sales, Lynn’s help with reports, and Mason’s expertise on new hire.
This team is really in tune with our practice needs, and really have our best interest at hand when it comes to our bottom line. We really appreciate all their efforts form John’s team in Marketing, Drew in Sales, Lynn’s help with reports, and Mason’s expertise on new hire.
