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Author name: Jessica Michaels

The 7 Ms of Marketing: Measurement – Your Winning Playbook

Animal care is inherently a hyper-local business, whether it’s veterinary services, boarding, grooming, daycare, or training. This means its revenue largely depends on specific places and times, with most income generated from consistently serving the same area. Many small businesses operate this way, creating millions of jobs and playing a crucial role in their communities. […]

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Mastering Market Segmentation in Hyper-local Veterinary Marketing

Animal care, whether the service is veterinary, boarding, grooming, daycare, or training is a hyper-local business. By that we mean it is a business whose key factors in its revenue model are the place and time. It makes the majority of its revenue in the same place at the same times and serves generally the

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Competing in a Hyper-local Space: Picking Your Channel

In the highly localized business of animal care—encompassing veterinary services, grooming, boarding, daycare, and training—the right marketing strategy plays a crucial role in connecting with the community and driving business success. These businesses thrive on close community ties and timely service delivery, making the choice of marketing channels critically important. The “Seven Ms” provide a

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man playing with his two dogs.

Competing in a Hyper-local Space: Crafting Your Message

In animal care—be it veterinary services, boarding, grooming, daycare, or training—the business is undeniably hyper-local. This means its success largely depends on how well it connects with the community it serves. These businesses form the backbone of local economies, creating millions of jobs and playing a pivotal role in their communities. While these services are

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Customer Centricity: Doing (Awe)some Things for (Awe)some Customers

Is running becoming a mainstream crisis resolution? Surprisingly, yes. This was evident when hopeful participants checked their emails in March 2024, hoping for an acceptance to run the 26.2 miles of the New York City Marathon. The New York Road Runners Organization, which orchestrates this massive event, saw a surge in applications, making entry as

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Thriving in a Hyper-Local Market: Navigating Awareness and Persuasion

At Vetcelerator, we understand that veterinary services—from boarding and grooming to daycare and medical care—are inherently hyper-local. This means they primarily generate revenue within a consistent, local area during similar business hours. These services are the backbone of local employment and community involvement, and like many small businesses, they require effective marketing strategies to increase

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