Human capital management is inherently a marketing challenge. Recruiting, productivity, and retention are all influenced by how you market your organization, whether it is large or small. In this series, we’ll explore these topics in detail, starting with the crucial aspect of marketing to your employees. Recruiting as Marketing Recruiting is essentially marketing to […]
Marketing and the Hiring Process Read More »
Starting your video the wrong way can immediately turn viewers off. In this post, we’ll explore the common mistakes to avoid in your video introductions and share expert tips on how to capture your audience’s attention right from the start. Mastering these techniques will ensure your videos are engaging and effective. The Pitfalls of a
How to Never Start Your Video: Avoid These Common Mistakes Read More »
https://www.youtube.com/watch?v=bhbj9NCjfTw The Importance of Employee-Centric Marketing When we consult with clinics, we begin by asking: These questions are vital, but they miss a critical audience: your employees. Employees think about your business 40 hours a week, unlike customers who might only consider you a few times a year. Therefore, fostering a positive internal perception is
The Second Most Visited Website Page Read More »
Human capital management is a marketing problem as many business problems are. Whether your organization is large or small, recruiting, productivity, and retention will be influenced by your marketing decisions. In this next series, we will explore each of those topics in detail, but to start, we will elaborate on a tremendously important topic,
Marketing to your employees Read More »
Animal care—whether it’s veterinary, boarding, grooming, daycare, or training—is a hyper-local business. Most of your revenue is generated by consistently serving the same area. Although well-known within your community, your clinic needs structured marketing to attract new clients and remain top-of-mind. At Vetcelerator, a performance-focused veterinary marketing agency, we specialize in helping clinics grow through
Competing in a hyper-local space: Setting the budget Read More »
Animal care is inherently a hyper-local business, whether it’s veterinary services, boarding, grooming, daycare, or training. This means its revenue largely depends on specific places and times, with most income generated from consistently serving the same area. Many small businesses operate this way, creating millions of jobs and playing a crucial role in their communities.
The 7 Ms of Marketing: Measurement – Your Winning Playbook Read More »
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This team is really in tune with our practice needs, and really have our best interest at hand when it comes to our bottom line. We really appreciate all their efforts form John’s team in Marketing, Drew in Sales, Lynn’s help with reports, and Mason’s expertise on new hire.
This team is really in tune with our practice needs, and really have our best interest at hand when it comes to our bottom line. We really appreciate all their efforts form John’s team in Marketing, Drew in Sales, Lynn’s help with reports, and Mason’s expertise on new hire.
