Author name: Jessica Michaels

6 Best Practices for Interviewing a Veterinarian

So, your recruiter has found a promising candidate for that long-awaited veterinarian position. Now what? How do you convince the candidate that your clinic is the best choice for their career? Here at Vetcelerator, we’re here to guide you through the process with best practices to make your clinic stand out and have the candidate

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9 Reasons to Partner with Vetcelerator’s Recruiting Services

Private veterinary clinics often face challenges in recruiting and retaining skilled veterinarians. Large corporate chains offer competitive salaries, benefits, and sign-on bonuses, making it difficult for smaller clinics to compete. However, partnering with Vetcelerator’s recruiting services can help level the playing field and offer numerous advantages. Here’s why using Vetcelerator’s recruiting services is a smart

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The 7 Ms of Marketing: Measurement – Your Winning Playbook

Animal care is inherently a hyper-local business, whether it’s veterinary services, boarding, grooming, daycare, or training. This means its revenue largely depends on specific places and times, with most income generated from consistently serving the same area. Many small businesses operate this way, creating millions of jobs and playing a crucial role in their communities.

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Mastering Market Segmentation in Hyper-Local Veterinary Marketing

Animal care—veterinary services, boarding, grooming, daycare, or training—is inherently a hyper-local business. These services rely on physical presence and limited geographic reach, often generating the majority of their revenue within a 10–15 mile radius. Like many small businesses, pet clinics and animal care providers contribute significantly to local economies and employment. However, even well-known community

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Competing in a Hyper-local Space: Picking Your Channel

Your business is inherently hyper-local in animal care—whether it’s veterinary services, grooming, boarding, daycare, or training. That means growth depends on how well you communicate with the people in your immediate community. The right veterinary marketing strategy isn’t just about the message but also about where and how it is delivered. At Vetcelerator, a specialized

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man playing with his two dogs.

Competing in a Hyper-local Space: Crafting Your Message

n animal care—whether it’s veterinary services, boarding, grooming, daycare, or training—success depends on one key factor: local connection. These businesses operate within defined geographies, relying on the same client base day after day. Despite being known in their communities, many clinics still need strategic support to stand out. That’s where high-quality, targeted veterinary marketing services

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Customer Centricity: Doing (Awe)some Things for (Awe)some Customers

Is running becoming a mainstream crisis resolution? Surprisingly, yes. This was evident when hopeful participants checked their emails in March 2024, hoping for an acceptance to run the 26.2 miles of the New York City Marathon. The New York Road Runners Organization, which orchestrates this massive event, saw a surge in applications, making entry as

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All Paws Animal Hospital

This team is really in tune with our practice needs, and really have our best interest at hand when it comes to our bottom line. We really appreciate all their efforts form John’s team in Marketing, Drew in Sales, Lynn’s help with reports, and Mason’s expertise on new hire.

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