FOR IMMEDIATE RELEASE
Vetcelerator and Merck Animal Health Announce Strategic Partnership Clinics Gain Access to Leading Parasiticides and Biologics with Built-In Marketing Support
August 20th, 2025 — Vetcelerator, the leading veterinary marketing and group purchasing platform, is proud to announce a new strategic partnership with Merck Animal Health, a global leader dedicated to advancing animal health through innovative medicines, vaccines, and services that improve the lives of animals and the people who care for them. This partnership gives Vetcelerator members access to special programs inside Merck Animal Health’s trusted and innovative parasiticide and biologic product portfolio, in order to deliver top-tier veterinary patient care.
This partnership is a strategic advantage. It gives independent clinics direct access to essential products at special pricing while creating new growth opportunities through coordinated marketing support.
Merck Animal Health, along with select membership clinics, will now have access to Vetcelerator’s proprietary media platform, Vetcelerator Socials, to promote its products cooperatively via localized social media campaigns. These professionally developed campaigns are customized, brand-aligned, and distributed directly to pet parents, giving Merck Animal Health targeted reach and clinics a measurable impact.
"Working with Merck Animal Health has always been a strong fit. This next phase gives our member clinics real advantages. Merck Animal Health brings quality, we bring the platform, and together, we deliver value where it counts."
Vetcelerator’s partnership with Merck Animal Health adds value in two directions: clinics get immediate access to critical products, and Merck Animal Health gains a credible, scalable way to deliver messaging straight to the consumer through their most trusted source, local veterinarians.
“We are committed to supporting veterinary professionals with innovative products and solutions that enhance animal care. Partnering with Vetcelerator allows us to extend that commitment by providing independent clinics with valuable access and marketing resources to better serve their patients and communities,”
The partnership is now live and available to all Vetcelerator member clinics.
About Merck Animal Health
At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than a century, we’ve been at the forefront of research, bringing forward medicines, vaccines and innovative health solutions for the world’s most challenging diseases. Merck Animal Health, a division of Merck & Co., Inc., Rahway, N.J., USA, is the global animal health business of Merck. Through its commitment to The Science of Healthier Animals®, Merck Animal Health offers veterinarians, farmers, producers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of connected technology that includes identification, traceability and monitoring products. Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals and the people who care for them. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. Merck Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit www.merck-animal-health.com and connect with us on LinkedIn,Facebook,X (formerly Twitter) and Instagram.
About Vetcelerator
Vetcelerator champions veterinary and pet brands by increasing the transparency, efficiency, and comprehension of their marketing efforts, all while reducing costs across all areas of the practice. We believe every business problem is a marketing problem and use our products across web design, advertising management, social media, phone systems, recruiting, and our buying group for purchase savings. Learn more how we support independent practice growth at our site vetcelerator.com
Media Contact:
For media inquiries, please contact:
Jessica Michaels
VP Marketing, Vetcelerator
jessica@vetcelerator.com
