veterinary GPO Archives

Vetcelerator and MWI Announce Renewal of Strategic Partnership

General, Press Release / Jessica Michaels

FOR IMMEDIATE RELEASE Vetcelerator and MWI Animal Health Renew Strategic Partnership Bringing Immediate Cost Savings and Purchasing Clarity to Independent Veterinary Clinics August 20th, 2025 Vetcelerator is proud to announce the renewal of its strategic partnership with MWI Animal Health. This reinforces a shared commitment to supporting independent veterinary clinics with immediate cost savings, operational […]

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Headphones and microphone with text about Vetcelerator and Merck's partnership.

Vetcelerator and Merck Announce Strategic Partnership

General, Press Release / Jessica Michaels

FOR IMMEDIATE RELEASE Vetcelerator and Merck Animal Health Announce Strategic Partnership Clinics Gain Access to Leading Parasiticides and Biologics with Built-In Marketing Support August 20th, 2025 — Vetcelerator, the leading veterinary marketing and group purchasing platform, is proud to announce a new strategic partnership with Merck Animal Health, a global leader dedicated to advancing animal

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5 Questions to Ask a Veterinary GPO Before Signing On

General / Drew Bartholomew

5 Questions to Ask a Veterinary GPO Before Signing On If you’re a veterinary practice manager or owner searching for a Veterinary Group Purchasing Organization (GPO), you’re likely hoping to reduce costs, improve operational efficiency, and streamline procurement. With so many GPOs on the market today, it can be tough to know where to start.

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Buying Groups: The Advantages and Drawbacks

General, Industry Insights / Drew Bartholomew

Buying Groups: The Advantages and Drawbacks On the profit and loss statement (P&L), there are two main drivers of profitability for a veterinary practice: Cost of Goods Sold and Labor. These two categories make up the vast majority of your expenses. This series from Vetcelerator will feature how to think about the challenges of managing

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Benchmarking, Ratio Analysis, and Pricing in Veterinary Clinics

General, Marketing Strategies / Drew Bartholomew

On the profit and loss statement (P&L), there are two main drivers of profitability for a veterinary practice: Cost of Goods Sold and Labor. These two categories make up the vast majority of your expenses. This series from Vetcelerator will feature how to think about the challenges of managing the cost of goods sold (COGS)

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Cost of Goods Sold: Misnomers and Measurement

General, Marketing Strategies / Drew Bartholomew

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Competing in a hyper-local space: Setting the budget

General, Practice Management / Drew Bartholomew

Animal care—whether it’s veterinary, boarding, grooming, daycare, or training—is a hyper-local business. Most of your revenue is generated by consistently serving the same area. Although well-known within your community, your clinic needs structured marketing to attract new clients and remain top-of-mind. At Vetcelerator, a performance-focused veterinary marketing agency, we specialize in helping clinics grow through

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The 7 Ms of Marketing: Measurement – Your Winning Playbook

General, Technology and Tools / Jessica Michaels

Animal care is inherently a hyper-local business, whether it’s veterinary services, boarding, grooming, daycare, or training. This means its revenue largely depends on specific places and times, with most income generated from consistently serving the same area. Many small businesses operate this way, creating millions of jobs and playing a crucial role in their communities.

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Mastering Market Segmentation in Hyper-Local Veterinary Marketing

General, Marketing Strategies / Jessica Michaels

Animal care—veterinary services, boarding, grooming, daycare, or training—is inherently a hyper-local business. These services rely on physical presence and limited geographic reach, often generating the majority of their revenue within a 10–15 mile radius. Like many small businesses, pet clinics and animal care providers contribute significantly to local economies and employment. However, even well-known community

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Competing in a Hyper-local Space: Picking Your Channel

General, Industry Insights / Jessica Michaels

Your business is inherently hyper-local in animal care—whether it’s veterinary services, grooming, boarding, daycare, or training. That means growth depends on how well you communicate with the people in your immediate community. The right veterinary marketing strategy isn’t just about the message but also about where and how it is delivered. At Vetcelerator, a specialized

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