Below is part 2 of a multi-part series in what we will call multi-dimensional marketing, or otherwise stated, the process of looking at your overall approach to marketing through a variety of lenses. In doing so, we hope to showcase the overall concept of marketing, which is often undervalued as simply advertising. It is Vetcelerator’s […]
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https://www.youtube.com/watch?v=bhbj9NCjfTw The Importance of Employee-Centric Marketing When we consult with clinics, we begin by asking: These questions are vital, but they miss a critical audience: your employees. Employees think about your business 40 hours a week, unlike customers who might only consider you a few times a year. Therefore, fostering a positive internal perception is
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Human capital management is a marketing problem as many business problems are. Whether your organization is large or small, recruiting, productivity, and retention will be influenced by your marketing decisions. In this next series, we will explore each of those topics in detail, but to start, we will elaborate on a tremendously important topic, which
Marketing to your employees Read More »
