Technology and Tools

Scale icon on a presentation slide titled "Marketing to Vendors."

Marketing to Vendors

While marketing to vendors may sound unusual, it’s a powerful strategy for veterinary clinics aiming to lower costs and improve profitability. At Vetcelerator, we believe that every business problem is a marketing problem, especially in an industry where suppliers hold significant pricing power. Strategically marketing your clinic’s value to vendors can help control costs and […]

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The Second Most Visited Website Page

In the realm of human capital management, marketing is a crucial element, often overlooked in the context of employee engagement and retention. Whether you manage a large corporation or a small clinic, your approach to marketing significantly impacts recruitment, productivity, and employee retention. This series will delve into these aspects, starting with the essential concept

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The 7 Ms of Marketing: Measurement – Your Winning Playbook

Animal care is inherently a hyper-local business, whether it’s veterinary services, boarding, grooming, daycare, or training. This means its revenue largely depends on specific places and times, with most income generated from consistently serving the same area. Many small businesses operate this way, creating millions of jobs and playing a crucial role in their communities.

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