On the profit and loss statement (P&L), there are two main drivers of profitability for a veterinary practice: Cost of Goods Sold and Labor. These two categories make up the vast majority of your expenses. This series from Vetcelerator will feature how to think about the challenges of managing the cost of goods sold (COGS) […]
Cost of Goods Sold: Misnomers and Measurement Read More »
Below is part 4 of a multi-part series in what we will call multi-dimensional marketing, or otherwise stated, the process of looking at your overall approach to marketing through a variety of lenses. In doing so, we hope to showcase the overall concept of marketing, which is often undervalued as simply advertising. It is
“Social Skills” and Cooperative Marketing Read More »
Online Reviews and Outcomes Below is part 3 of a multipart series in what we will call multi-dimensional marketing, or otherwise stated, the process of looking at your overall approach to marketing through a variety of lenses. In doing so, we hope to showcase the overall concept of marketing, which is often undervalued as simply
Online Reviews and Outcomes Read More »
Below is part 1 of a multipart series in what we will call multi-dimensional marketing, or otherwise stated, the process of looking at your overall approach to marketing through a variety of lenses. In doing so, we hope to showcase the overall concept of marketing, which is often undervalued as simply advertising. It’s Vetcelerator’s belief
While marketing to vendors may sound unusual, it’s a powerful strategy for veterinary clinics aiming to lower costs and improve profitability. At Vetcelerator, we believe that every business problem is a marketing problem, especially in an industry where suppliers hold significant pricing power. Strategically marketing your clinic’s value to vendors can help control costs and
Marketing to Vendors Read More »
Social media isn’t just for staying in touch with friends anymore—it’s a vital part of your clinic’s marketing strategy to connect with clients, build trust, and grow your brand. Whether you’re a seasoned pro or just starting to dip your toes into the world of posts, hashtags, and stories, there’s always something new to learn.
Social Media: Expanding Your Clinic’s Reach Read More »
Marketing is no longer a guessing game—data, personalization, and audience insights drive it. For pet and vet brands, understanding your clients and how to reach them effectively can be the key to turning a struggling practice into a thriving one. At Vetcelerator, we emphasize the importance of combining benchmarks, dashboards, and well-researched personas to create
Data-Driven Marketing for Pet & Vet Brands Read More »
So, your recruiter has found a promising candidate for that long-awaited veterinarian position. Now what? How do you convince the candidate that your clinic is the best choice for their career? Here at Vetcelerator, we’re here to guide you through the process with best practices to make your clinic stand out and have the candidate
6 Best Practices for Interviewing a Veterinarian Read More »
Hook 1: Ask a Provocative Question Hook 2: Use a Bold Statement Starting with a bold statement can shock or surprise your viewers, making them want to learn more. This technique works well because it immediately highlights a common problem or misconception. Examples: Why it works: Hook 3: Share a Quick Tip Offering a quick
3 Powerful Hooks for Veterinary Practices! Unlock Video Engagement! Read More »
Human capital management is inherently a marketing challenge. Recruiting, productivity, and retention are all influenced by how you market your organization, whether it is large or small. In this series, we’ll explore these topics in detail, starting with the crucial aspect of marketing to your employees. Recruiting as Marketing Recruiting is essentially marketing to
Marketing and the Hiring Process Read More »
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This team is really in tune with our practice needs, and really have our best interest at hand when it comes to our bottom line. We really appreciate all their efforts form John’s team in Marketing, Drew in Sales, Lynn’s help with reports, and Mason’s expertise on new hire.
This team is really in tune with our practice needs, and really have our best interest at hand when it comes to our bottom line. We really appreciate all their efforts form John’s team in Marketing, Drew in Sales, Lynn’s help with reports, and Mason’s expertise on new hire.
