On the profit and loss statement (P&L), there are two main drivers of profitability for a veterinary practice: Cost of Goods Sold and Labor. These two categories make up the vast majority of your expenses. This series from Vetcelerator will feature how to think about the challenges of managing the cost of goods sold (COGS) […]
Veterinary Ordering Strategy to Increase Cash Flow and Lower COGS Read More »
Background and Vision In the small town of Flatwoods, Kentucky, Guardian Animal Medical Center stands out by making veterinary care affordable for every family. At the heart of this effort is Dr. MJ Wixsom, the owner and veterinarian, whose passion for animals and their well-being drives her every decision. Dr. Wixsom wears many hats—veterinarian, hawk
A Passion for Animal Care Read More »
Below is part 5 of a multi-part series in what we will call multi-dimensional marketing, or otherwise stated, the process of looking at your overall approach to marketing through a variety of lenses. In doing so, we hope to showcase the overall concept of marketing, which is often undervalued as simply advertising. It is Vetcelerator’s
Revisiting Competition and Purchase Consideration Read More »
Online Reviews and Outcomes Below is part 3 of a multipart series in what we will call multi-dimensional marketing, or otherwise stated, the process of looking at your overall approach to marketing through a variety of lenses. In doing so, we hope to showcase the overall concept of marketing, which is often undervalued as simply
Online Reviews and Outcomes Read More »
Below is part 2 of a multi-part series in what we will call multi-dimensional marketing, or otherwise stated, the process of looking at your overall approach to marketing through a variety of lenses. In doing so, we hope to showcase the overall concept of marketing, which is often undervalued as simply advertising. It is Vetcelerator’s
How Do Brands Work Read More »
Below is part 1 of a multipart series in what we will call multi-dimensional marketing, or otherwise stated, the process of looking at your overall approach to marketing through a variety of lenses. In doing so, we hope to showcase the overall concept of marketing, which is often undervalued as simply advertising. It’s Vetcelerator’s belief
While marketing to vendors may sound unusual, it’s a powerful strategy for veterinary clinics aiming to lower costs and improve profitability. At Vetcelerator, we believe that every business problem is a marketing problem, especially in an industry where suppliers hold significant pricing power. Strategically marketing your clinic’s value to vendors can help control costs and
Marketing to Vendors Read More »
Homeward Bound Animal Clinic and Dr. Lucca’s Road to Practice Ownership The road to practice ownership for Dr. Natalie Lucca at Homeward Bound Animal Clinic started, in spirit, like a lot of entrepreneurial endeavors. Wanting to do things your way. “The other doctor said I had to wear a white jacket.” When you enter Homeward
A First Time for Everything Read More »
A Family’s Journey to Owning and Running an Independent Veterinary Practice Background Dr. Nena Stebbins is a veterinarian with a big heart and a down-to-earth approach to life. Growing up in a small town in Tennessee, she always had a deep connection to animals and a love for the simple, close-knit community where everyone knew
Transforming a Legacy Read More »
Animal care—whether it’s veterinary, boarding, grooming, daycare, or training—is a hyper-local business. Most of your revenue is generated by consistently serving the same area. Although well-known within your community, your clinic needs structured marketing to attract new clients and remain top-of-mind. At Vetcelerator, a performance-focused veterinary marketing agency, we specialize in helping clinics grow through
Competing in a hyper-local space: Setting the budget Read More »
We offer a membership-style solution that links marketing growth, cost of goods, and supply discounts. We help veterinary clinics and pet brands grow their reach, attract new clients, and run more efficiently.
