Note from the Author Zillow is one of my favorite companies. Aside from the idea of Zillow and the promise of Zillow Offers, which I was sad to see fail, I enjoy Zillow as a user. Zillow is culturally important as well because it taught us that People Are Nosy and that they actually […]
Vetcove and Search Costs in Veterinary Inventory Read More »
On the profit and loss statement (P&L), there are two main drivers of profitability for a veterinary practice: Cost of Goods Sold and Labor. These two categories make up the vast majority of your expenses. This series from Vetcelerator will feature how to think about the challenges of managing the cost of goods sold (COGS)
Buying Groups: The Advantages and Drawbacks Read More »
On the profit and loss statement (P&L), there are two main drivers of profitability for a veterinary practice: Cost of Goods Sold and Labor. These two categories make up the vast majority of your expenses. This series from Vetcelerator will feature how to think about the challenges of managing the cost of goods sold (COGS)
Red Flags in Your Cost of Goods Read More »
On the profit and loss statement (P&L), there are two main drivers of profitability for a veterinary practice: Cost of Goods Sold and Labor. These two categories make up the vast majority of your expenses. This series from Vetcelerator will feature how to think about the challenges of managing the cost of goods sold (COGS)
Veterinary Ordering Strategy to Increase Cash Flow and Lower COGS Read More »
Background and Vision In the small town of Flatwoods, Kentucky, Guardian Animal Medical Center stands out by making veterinary care affordable for every family. At the heart of this effort is Dr. MJ Wixsom, the owner and veterinarian, whose passion for animals and their well-being drives her every decision. Dr. Wixsom wears many hats—veterinarian, hawk
A Passion for Animal Care Read More »
Below is part 5 of a multi-part series in what we will call multi-dimensional marketing, or otherwise stated, the process of looking at your overall approach to marketing through a variety of lenses. In doing so, we hope to showcase the overall concept of marketing, which is often undervalued as simply advertising. It is Vetcelerator’s
Revisiting Competition and Purchase Consideration Read More »
Online Reviews and Outcomes Below is part 3 of a multipart series in what we will call multi-dimensional marketing, or otherwise stated, the process of looking at your overall approach to marketing through a variety of lenses. In doing so, we hope to showcase the overall concept of marketing, which is often undervalued as simply
Online Reviews and Outcomes Read More »
Below is part 2 of a multi-part series in what we will call multi-dimensional marketing, or otherwise stated, the process of looking at your overall approach to marketing through a variety of lenses. In doing so, we hope to showcase the overall concept of marketing, which is often undervalued as simply advertising. It is Vetcelerator’s
How Do Brands Work Read More »
Below is part 1 of a multipart series in what we will call multi-dimensional marketing, or otherwise stated, the process of looking at your overall approach to marketing through a variety of lenses. In doing so, we hope to showcase the overall concept of marketing, which is often undervalued as simply advertising. It’s Vetcelerator’s belief
While marketing to vendors may sound unusual, it’s a powerful strategy for veterinary clinics aiming to lower costs and improve profitability. At Vetcelerator, we believe that every business problem is a marketing problem, especially in an industry where suppliers hold significant pricing power. Strategically marketing your clinic’s value to vendors can help control costs and
Marketing to Vendors Read More »
We offer a membership-style solution that links marketing growth, cost of goods, and supply discounts. We help veterinary clinics and pet brands grow their reach, attract new clients, and run more efficiently.
