Human capital management is inherently a marketing challenge. Recruiting, productivity, and retention are all influenced by how you market your organization, whether it is large or small. In this series, we’ll explore these topics in detail, starting with the crucial aspect of marketing to your employees. Recruiting as Marketing Recruiting is essentially marketing to […]
Marketing and the Hiring Process Read More »
https://www.youtube.com/watch?v=bhbj9NCjfTw The Importance of Employee-Centric Marketing When we consult with clinics, we begin by asking: These questions are vital, but they miss a critical audience: your employees. Employees think about your business 40 hours a week, unlike customers who might only consider you a few times a year. Therefore, fostering a positive internal perception is
The Second Most Visited Website Page Read More »
Human capital management is a marketing problem as many business problems are. Whether your organization is large or small, recruiting, productivity, and retention will be influenced by your marketing decisions. In this next series, we will explore each of those topics in detail, but to start, we will elaborate on a tremendously important topic,
Marketing to your employees Read More »
Animal care, whether the service is veterinary, boarding, grooming, daycare, or training is a hyper-local business. By that we mean it is a business whose key factors in its revenue model are the place and time. It makes the majority of its revenue in the same place at the same times and serves generally
Competing in a hyper-local space: Setting the budget Read More »
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This team is really in tune with our practice needs, and really have our best interest at hand when it comes to our bottom line. We really appreciate all their efforts form John’s team in Marketing, Drew in Sales, Lynn’s help with reports, and Mason’s expertise on new hire.
This team is really in tune with our practice needs, and really have our best interest at hand when it comes to our bottom line. We really appreciate all their efforts form John’s team in Marketing, Drew in Sales, Lynn’s help with reports, and Mason’s expertise on new hire.
