Recruiting as Marketing Recruiting is essentially marketing to potential employees. There are two types of job seekers: active candidates who are looking for employment and passive candidates who are not. Census data shows that many people who take new jobs weren’t actively searching. This shift is due to increased competition, a broader reach for employers, […]
Marketing and the Hiring Process Read More »
In the realm of human capital management, marketing is a crucial element, often overlooked in the context of employee engagement and retention. Whether you manage a large corporation or a small clinic, your approach to marketing significantly impacts recruitment, productivity, and employee retention. This series will delve into these aspects, starting with the essential concept
The Second Most Visited Website Page Read More »
Human capital management is a marketing problem as many business problems are. Whether your organization is large or small, recruiting, productivity, and retention will be influenced by your marketing decisions. In this next series, we will explore each of those topics in detail, but to start, we will elaborate on a tremendously important topic, which
Marketing to your employees Read More »
Animal care—whether it’s veterinary, boarding, grooming, daycare, or training—is a hyper-local business. Most of your revenue is generated by consistently serving the same area. Although well-known within your community, your clinic needs structured marketing to attract new clients and remain top-of-mind. At Vetcelerator, a performance-focused veterinary marketing agency, we specialize in helping clinics grow through
Competing in a hyper-local space: Setting the budget Read More »
We offer a membership-style solution that links marketing growth, cost of goods, and supply discounts. We help veterinary clinics and pet brands grow their reach, attract new clients, and run more efficiently.
