Author name: Melissa Martinez

Marketing and the Hiring Process

  Human capital management is inherently a marketing challenge. Recruiting, productivity, and retention are all influenced by how you market your organization, whether it is large or small. In this series, we’ll explore these topics in detail, starting with the crucial aspect of marketing to your employees. Recruiting as Marketing Recruiting is essentially marketing to […]

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The Second Most Visited Website Page

https://www.youtube.com/watch?v=bhbj9NCjfTw The Importance of Employee-Centric Marketing When we consult with clinics, we begin by asking: These questions are vital, but they miss a critical audience: your employees. Employees think about your business 40 hours a week, unlike customers who might only consider you a few times a year. Therefore, fostering a positive internal perception is

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All Paws Animal Hospital

This team is really in tune with our practice needs, and really have our best interest at hand when it comes to our bottom line. We really appreciate all their efforts form John’s team in Marketing, Drew in Sales, Lynn’s help with reports, and Mason’s expertise on new hire.

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