Author name: Melissa Martinez

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Marketing and the Hiring Process

  Human capital management is inherently a marketing challenge. Recruiting, productivity, and retention are all influenced by how you market your organization, whether it is large or small. In this series, we’ll explore these topics in detail, starting with the crucial aspect of marketing to your employees. Recruiting as Marketing Recruiting is essentially marketing to […]

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The Second Most Visited Website Page

In the realm of human capital management, marketing is a crucial element, often overlooked in the context of employee engagement and retention. Whether you manage a large corporation or a small clinic, your approach to marketing significantly impacts recruitment, productivity, and employee retention. This series will delve into these aspects, starting with the essential concept

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Competing in a hyper-local space: Setting the budget

  Animal care—whether it’s veterinary, boarding, grooming, daycare, or training—is a hyper-local business. Most of your revenue is generated by consistently serving the same area. Although well-known within your community, your clinic needs structured marketing to attract new clients and remain top-of-mind. At Vetcelerator, a performance-focused veterinary marketing agency, we specialize in helping clinics grow through

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