Author name: Jessica Michaels

Logo with a paw print, heart, and star in speech bubbles, titled "Social Media: Expanding Your Clinic's Reach."

Social Media: Expanding Your Clinic’s Reach

Social media isn’t just for staying in touch with friends anymore—it’s a vital part of your clinic’s marketing strategy to connect with clients, build trust, and grow your brand. Whether you’re a seasoned pro or just starting to dip your toes into the world of posts, hashtags, and stories, there’s always something new to learn. […]

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Illustration depicting a circular, segmented graphic and the text "Data-Driven Marketing for Pet & Vet Brands."

Data-Driven Marketing for Pet & Vet Brands

Marketing is no longer a guessing game—data, personalization, and audience insights drive it. For pet and vet brands, understanding your clients and how to reach them effectively can be the key to turning a struggling practice into a thriving one. At Vetcelerator, we emphasize the importance of combining benchmarks, dashboards, and well-researched personas to create

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5 Questions to Ask Before Hiring a Veterinary Digital Advertising Manager part 2

Veterinary digital advertising can drive consistent, measurable growth for your clinic, but only when it’s executed with data, local intent, and full transparency. Hiring a digital ads manager should directly support the growth objectives of your clinic. Campaigns are only effective when they’re built around outcomes that matter to your business. These five questions help you

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The Future is Bright

Vetcelerator Announces New Leadership and Rebrand We are thrilled to announce a significant transformation at Vetcelerator, a leader in veterinary and pet business solutions. Under new leadership, we embrace a renewed commitment to innovation, support, and excellence in veterinary and pet practice management. New Leadership, Renewed Commitment New leadership brings a fresh perspective and a

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6 Best Practices for Interviewing a Veterinarian

So, your recruiter has found a promising candidate for that long-awaited veterinarian position. Now what? How do you convince the candidate that your clinic is the best choice for their career? Here at Vetcelerator, we’re here to guide you through the process with best practices to make your clinic stand out and have the candidate

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9 Reasons to Partner with Vetcelerator’s Recruiting Services

Private veterinary clinics often face challenges in recruiting and retaining skilled veterinarians. Large corporate chains offer competitive salaries, benefits, and sign-on bonuses, making it difficult for smaller clinics to compete. However, partnering with Vetcelerator’s recruiting services can help level the playing field and offer numerous advantages. Here’s why using Vetcelerator’s recruiting services is a smart

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The 7 Ms of Marketing: Measurement – Your Winning Playbook

Animal care is inherently a hyper-local business, whether it’s veterinary services, boarding, grooming, daycare, or training. This means its revenue largely depends on specific places and times, with most income generated from consistently serving the same area. Many small businesses operate this way, creating millions of jobs and playing a crucial role in their communities.

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