Every business problem is a marketing problem. When was the last time you looked closely at the email address your veterinary clinic or pet care facility uses to communicate with clients? If you’re still sending appointment reminders, invoices, or pet health advice from a free web account, whether offered by Gmail, Yahoo, or Hotmail, it […]
Gaining Pet Owner Trust with Domain Emails and Reminders Read More »
Note from the Author Zillow is one of my favorite companies. Aside from the idea of Zillow and the promise of Zillow Offers, which I was sad to see fail, I enjoy Zillow as a user. Zillow is culturally important as well because it taught us that People Are Nosy and that they actually
Vetcove and Search Costs in Veterinary Inventory Read More »
On the profit and loss statement (P&L), there are two main drivers of profitability for a veterinary practice: Cost of Goods Sold and Labor. These two categories make up the vast majority of your expenses. This series from Vetcelerator will feature how to think about the challenges of managing the cost of goods sold (COGS)
Buying Groups: The Advantages and Drawbacks Read More »
On the profit and loss statement (P&L), there are two main drivers of profitability for a veterinary practice: Cost of Goods Sold and Labor. These two categories make up the vast majority of your expenses. This series from Vetcelerator will feature how to think about the challenges of managing the cost of goods sold (COGS)
Red Flags in Your Cost of Goods Read More »
On the profit and loss statement (P&L), there are two main drivers of profitability for a veterinary practice: Cost of Goods Sold and Labor. These two categories make up the vast majority of your expenses. This series from Vetcelerator will feature how to think about the challenges of managing the cost of goods sold (COGS)
Cost of Goods Sold: Misnomers and Measurement Read More »
Below is part 5 of a multi-part series in what we will call multi-dimensional marketing, or otherwise stated, the process of looking at your overall approach to marketing through a variety of lenses. In doing so, we hope to showcase the overall concept of marketing, which is often undervalued as simply advertising. It is Vetcelerator’s
Revisiting Competition and Purchase Consideration Read More »
It is Vetcelerator’s belief that marketing is more than branding and advertising; it is a philosophy to solve problems. It is creating, communicating, and capturing value. In this lens, managing phone calls is marketing as much as the name of your company. The table of contents for what’s to come is as follows: Lessons in
“Social Skills” and Cooperative Marketing Read More »
Online Reviews and Outcomes Below is part 3 of a multipart series in what we will call multi-dimensional marketing, or otherwise stated, the process of looking at your overall approach to marketing through a variety of lenses. In doing so, we hope to showcase the overall concept of marketing, which is often undervalued as simply
Online Reviews and Outcomes Read More »
Below is part 2 of a multi-part series in what we will call multi-dimensional marketing, or otherwise stated, the process of looking at your overall approach to marketing through a variety of lenses. In doing so, we hope to showcase the overall concept of marketing, which is often undervalued as simply advertising. It is Vetcelerator’s
How Do Brands Work Read More »
Below is part 1 of a multipart series in what we will call multi-dimensional marketing, or otherwise stated, the process of looking at your overall approach to marketing through a variety of lenses. In doing so, we hope to showcase the overall concept of marketing, which is often undervalued as simply advertising. It’s Vetcelerator’s belief
We offer a membership-style solution that links marketing growth, cost of goods, and supply discounts. We help veterinary clinics and pet brands grow their reach, attract new clients, and run more efficiently.
