Our success depends directly on your success

We're passionate about equipping veterinarians with the support and tools they need to succeed.

Our Story

The veterinary profession has many challenges that are often left with little to no support. Something has to change. Too many veterinarians are experiencing burnout from stress and lack of personal and financial growth. These challenges coincide with increasing corporate ownership taking clinic control and the financial rewards of practice ownership away from veterinarians.

The practice of veterinary medicine itself is challenging; running a business is not something most vets were trained to do. The industry needs real solutions today.

This is what drives us. We’re passionate about providing new paths for clinic ownership to veterinarians while empowering them to call the shots. 

Our Mission

Empowering Veterinary Owners and Practice Managers to reach their goals faster.

Our Vision

Make independent veterinary practice ownership accessible by providing comprehensive tools & guidance to veterinary practice leaders.

Our Values

  • Be available to find solutions to every problem
  • Promote diversity & inclusion
  • Provide mentorship to veterinary owners, practice owners, and veterinary teams
  • Be a trustworthy ally, always willing to go the extra mile
  • Provide a personable approach to everything we do
  • Support each other's definition of balance
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Our Team

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Rivers Morrell - CEO

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Drew Bartholomew - COO

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Dr. Ira Gordon - Chief Experience Officer

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Jeff Jones - VP of Business Development

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Morgan Keating - Director of Veterinary Recruitment

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John Miller - Director of Client Relations

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Tom Schoenfelder - VP of Project Accountability Leadership and Support

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Kaela Mast - VP of Marketing

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Abby Thenthirath - Administrative Business Analyst

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Lauren Seeger - Director of HR

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Mack Ruffin - Account Specialist

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Jackson Baldwin - Data & Analytics Lead

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Dustin Franklin - Business Development Strategist

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Chris Bowen - Business Development Strategist

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Brandon Melillo - Data & Analytics

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Nicole Tempel - Website Quality Assurance Lead

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Blaise Roper - Business Development Strategist

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Maddy Jordan - Business Development Strategist

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Lynn Nard - Inventory Product Manager

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Rachel Stone - Clinic Success Manager

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Kat MacAfee - Clinic Success Administrator

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John Becker - Business Development Strategist

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Justin Longworth - Business Development Strategist

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Chad Elias - Business Development Strategist

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Dani Pappenheim - Business Development Strategist

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Cassie Miller - Business Development Strategist

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Cheley Landry - Business Development Strategist

Contact Us

Looking to connect with our team? We'd love to hear from you! 

Our success center is located at:
601 Reliability Circle
Knoxville, TN 37932

For medical-related partnerships, please contact  Chief Veterinary Officer, Dr. Ira Gordon at [email protected]

For brand partnerships or press inquiries, please contact our Marketing Department at [email protected]

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The information on this website is for information purposes only and is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. If you are a resident of a U.S. state or a country that regulates the offer and sale of franchises and you are receiving this message in one of those states or countries or intend to operate a franchise in any of those states or countries, we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction.